Career in Digital Marketing

What is digital marketing? Before going into the ways to forward your career in digital marketing, let’s first understand the concept – what is digital marketing? Just like traditional marketing, in digital marketing, a company has a product which they wish to sell and hence, they try to engage customers, introduce the product and try to close a sale. Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature. As a marketing professional, you might come across these fields in digital marketing: Video and audio production Mobile Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Interactive Technology (like AI) Social Media Email Marketing E-Commerce Content management and curation Marketing automation Web Design Web Development Copywriting and editing Analytic...